Trust & Safety
We pay for real people.
Every video gets a Trust Score from 0 to 100. It protects brands from bots and keeps rates high for honest creators.
Six signal families
What we look at
01
Ratio consistency
Real audiences like, comment and share in fairly predictable proportions. Lots of views with almost no likes is a red flag.
02
View velocity
Organic videos grow in curves. Sudden late spikes with no new likes or comments look like purchased views.
03
Comment quality
We sample comments. Real people say real things; bots post generic one-word or emoji-only comments from brand-new accounts.
04
Audience quality
We sample followers for signs of inactive or fake accounts, and check that your audience location makes sense.
05
Growth history
Steady follower growth is normal. Huge jumps followed by nothing usually mean a bought batch.
06
Duplicate identities
One person, one creator account. Multiple profiles tied to the same payout identity aren't allowed.
We don't publish exact thresholds — that would just help people game them.
Score bands
85–100
Clean
Full performance pay.
70–84
Watch
75% of performance pay.
55–69
Review
40% of performance pay while a human reviews it.
0–54
Held
Performance pay held, strike issued. Base fee may also be withheld.
Strikes & appeals
- A video scoring below 55 earns a strike.
- Three strikes and the account is removed.
- You can appeal any strike within 14 days. A person — not an algorithm — reviews every appeal.
- New accounts start at a provisional score of 80 until their first video is scored.
What we never pay for
- Bought views, likes, comments or followers
- Engagement pods and "like-for-like" groups
- Fake or duplicate accounts
- Videos without #ad or a paid-partnership label
- Videos deleted or removed by the platform