Pay
Transparent pay. No mystery math.
Every approved video earns a guaranteed base fee. Real engagement earns performance pay on top.
The formula
total = base + min(performance, cap) × trust multiplier
performance = qualified views × view rate + likes × $0.015 + comments × $0.10 + shares × $0.15 + saves × $0.05
qualified views = views × platform weight × retention factor
Comments count unique commenters, not including you. Retention factor is 1 unless watch-time data is available; then it's average watch time ÷ 35% of the video length (max 1).
Brief tiers
| Tier | Base | Performance cap |
|---|---|---|
| Quick | $15.00 | $200.00 |
| Standard | $25.00 | $400.00 |
| Premium | $40.00 | $800.00 |
Rates
| View — New / Established / Trusted | $0.002 / $0.004 / $0.005 |
| Like | $0.015 |
| Comment (unique) | $0.10 |
| Share | $0.15 |
| Save | $0.05 |
Worked examples
TikTok · Standard · Established
Example A · Trust 92
Small video
$29.55
800 views · 40 likes · 2 comments · 3 shares · 2 saves
$25.00 + $3.20 + $0.60 + $0.20 + $0.45 + $0.10
Example B · Trust 92
Solid video
$80.00
10,000 views · 500 likes · 20 comments · 30 shares · 20 saves
$25.00 + $40.00 + $7.50 + $2.00 + $4.50 + $1.00
Example C · Trust 92
Viral video (cap)
$425.00
100,000 views · 5,000 likes · 200 comments · 300 shares · 200 saves
$25.00 + $400.00 + $75.00 + $20.00 + $45.00 + $10.00 → performance $550.00 capped at $400.00
Example D · Trust 60
Solid video, Trust 60
$47.00
10,000 views · 500 likes · 20 comments · 30 shares · 20 saves
$25.00 + $40.00 + $7.50 + $2.00 + $4.50 + $1.00 → performance $55.00 × 0.4 (status: review)
Timeline
Day 0
You post the video with #ad and submit the link.
Day 1–7
Metrics window is open. Views, likes, comments, shares and saves count.
Day 8–13
Audit: we check the Trust Score and verify the numbers.
By day 14
You're paid base + performance.
Up to day 30
Payouts may be adjusted if the platform removes views.
Platform view weights
Some platforms count views differently, so we weight them.
Trust multiplier
- 85+ → full performance pay (×1.0)
- 70–84 → ×0.75
- 55–69 → ×0.4, manual review
- Below 55 → held, no performance pay
Status ladder: New → Established → Trusted raises your view rate and speeds up payouts.
Disclosure
Every paid video must be labeled with #ad or the platform's paid-partnership tool, as required by the FTC endorsement rules. Undisclosed videos aren't paid.